With dozens of acts and tens of thousands of guests every year, Hype Hotel was one of the biggest events at SXSW. Each time, I created an identity integrating the Hype Machine brand, presenting sponsors, and collaborating sites with a visual theme carried out throughout all assets.

I designed all print and digital materials, venue signage, and promotional items.

In a sea of swag, Hype Machine's promos were practical, like sunscreen packets and beach balls at the Governors Ball festival.